Across Pacific Magazine

Godless Hollywood? Bible Belt?

New Research Exploring Faith in America’s Largest Markets Produces Surprises

August 23, 2005

(Ventura, CA) – Godless Hollywood? Lost Angeles? Bible Belt? Texas: God’s Country? These and many other stereotypes that blend faith and geography are put to the test thanks to statistics in a new report from The Barna Group, a research and media development organization located in southern California. Based on a nationally representative base of interviews with more than 24,000 adults, the report examines 28 faith factors among people in the 86 largest metropolitan areas and 27 most populous states. The results confirm some of the existing faith-and-geography perceptions while discrediting others, and show that the mobility of America’s population is producing significant changes related to location and faith.

Evangelicals In America

Seven percent of the adult population of the U.S. is evangelical. Those 15 million adults are not equally distributed across the country, but the report shows that their distribution forms a different pattern than many political and demographic analysts have suggested.

For instance, the market with the highest percentage of evangelicals is Little Rock, Arkansas, where better than one out of every five adults (22%) met the survey criteria for “evangelical Christian.” (That is not a self-defined category; it is based upon people’s responses to nine survey questions about their religious beliefs. See the Research Methodology section of this report for the description of those factors.) Of the 86 largest metropolitan areas in the nation, those with the lowest proportion of evangelicals were Salt Lake City, Utah; Hartford, Connecticut; and Providence, Rhode Island.

However, when determining which metropolitan area has the greatest number of evangelical adults, the outcome will shock many people: Los Angeles. The city that produces the media often criticized or boycotted by evangelicals is also home to nearly one million of those deeply devout Christians. In fact, there are more evangelical adults in the Los Angeles market than there are in the New York, Chicago and Boston metropolitan areas – combined! The Barna Group’s analysis showed that although the evangelicals living in the ten most populous markets account for only 6% of the adults in those markets, that group represents one out of every four evangelicals (24%) in the United States.

The report also explores the faith of residents in the 27 most populous states. The state with the highest percentage of adults who are evangelical is Alabama (at 13%, nearly double the national average). Its polar opposite – i.e., the state with the lowest incidence of evangelicals – is Connecticut.

Taking into account each state’s aggregate adult population, the area with the greatest number of evangelicals is California, which is home to nearly two million of them. Connecticut retains the bragging rights to having the fewest adults who are evangelical, with just 26,000 of them in a state of more than two and a half million adults.

The Presence of Born Again Christians

Nationally, four out of every ten adults is a born again Christian. (This measure is based on people’s beliefs, not a self-definition. The two questions that qualify people are described in this report’s Research Methodology section.) But there is a wide range of incidence levels related to the location of born again adults. For instance, the market with the largest percentage of its adults classified as born again – by a large margin – is Jackson, Mississippi, where 83% of adults meet the criteria. There are ten markets in which at least six out of every ten adults are born again – and each of them is located in the South.

There were also six out of the 86 markets studied that had fewer than 25% of the adult public satisfying the born again standard. The lowest of those were Boston (21%), Providence (21%) and New York (22%). Of the six lowest-ranked markets, five are in the Northeast.

The market with the greatest number of individuals who are born again was, once again, the City of Angels (Los Angeles) with 3.6 million born again believers in the metro area. Surprisingly, there are 20 metropolitan areas that have one million or more adults who are born again.

The statewide data showed that Alabama earned the top ranking for the percentage of residents who are born again: 67%. Overall, nine states had 50% or more of the adult population who were born again. Among the 27 most populous states, the one that emerged with the lowest percentage who are born again, by far, was Massachusetts (17%). The four states with the lowest percentages of adult Christians were all in the Northeast.

The Most – and Least – Christian Markets

One of the measures developed by George Barna for the Faith By Market   report estimates how Christian-oriented a market’s population is, based upon a combination of faith factors. The top market was Jackson, Mississippi, whose indexed score was 46% higher than the national norm. Close behind were Little Rock and Birmingham. Barna noted that in relation to this composite rating, the 16 highest-rated markets were all located in the South.

The markets whose indexed score was at the bottom of the list were Boston and Providence, whose scores were 35% below the national norm.

In a similar manner, the state whose population generated the highest Christian-orientation score was Alabama.

Other Highlights From the Report

The Faith By Market   report explores 40 different factors among the adults located in each of the markets and states studied. Those factors include a dozen religious beliefs, ten religious practices, various religious commitments and affiliations, and a dozen demographic attributes.

Among the many intriguing insights from the report are the following:

  • Just 3 of the nation’s 25 largest metropolitan areas have a born again majority. However, 15 of the 27 mid-sized markets (adult population of a half-million up to one million) have a born again majority.

  • The market with the highest percentage of adults who volunteer at a church during an average week is Salt Lake City. The market with the lowest rate of church volunteerism is Buffalo.

  • Sunday school attendance among adults is most common in Salt Lake City, and least common in Portland, Maine.

  • Involvement in an adult small group is most prolific in Shreveport, Louisiana. The three markets with the lowest rates of small group participation are Albany (NY), Boston and Providence.

  • The market with the highest percentage of adults who consider themselves to be Baptist is Shreveport. The market with the highest percentage that claims allegiance to the Catholic church is Baton Rouge, Louisiana. The connection to the Methodist church is highest in Wichita, Kansas. Affiliation with a Lutheran church was greatest in Minneapolis-St. Paul.

  • People are most likely to attend a large church in Houston. They are most likely to attend a church of less than 100 adults in Lexington, KY.

  • Adults are most likely to claim they have a responsibility to share their religious beliefs with other people if they live in Birmingham, Alabama. That perspective is least common in Providence and Green Bay.

  • The metro area in which adults are most likely to believe that Satan is a symbol of evil but not a living presence is the Brownsville-McAllen-Harlingen market in Texas.

  • People are most likely to believe that they can earn their salvation if they live in Salt Lake City.
  • The highest percentage of adults who believe that Jesus Christ sinned during his life on earth is in Des Moines, Iowa.

  • Believing that God is “the all-knowing, all-powerful creator of the universe who still rules it today” is most common in Tulsa. It is least predominant in Boston and San Francisco.

  • The state with the highest percentage of its residents attending large churches is Arizona. Such behavior is least common in Missouri.

  • The states with the lowest proportion of born again residents having shared their faith in Christ with a non-believer in the past year were Massachusetts and Tennessee. Personal evangelism efforts were most common in Alabama and Louisiana.

  • The largest percentage of adults who are “notional Christians” – that is, those who consider themselves to be Christian but are not born again – are found in Massachusetts and Wisconsin.

  • One out of every six residents of Massachusetts, Connecticut and Washington are atheist or agnostic – nearly double the national average. Atheists and agnostics are hardest to locate in Louisiana and Missouri.


  • --------

    For the full story or to order the full report, visit Barna: http://www.barna.org/






       Building Bridges ACROSS the Barriers      Because of a cross                       APA Ministries                     


    A - Across Pacific Magazine
    S - Schools

    News
    God at Work
    humour
      Sponsorship
    APM logo
    Soul Hut