Across Pacific & Asia

Monday, April 4, 2005


By Dr. Ted Baehr, Publisher of MOVIEGUIDE®

HOLLYWOOD, CA (ANS) -- There are a lot of myth conceptions circulating in the media. One of the most prevalent is that protests and boycotts don’t work. Well, the protest of the PASSION OF THE CHRIST did not work, but the protest over Janet Jackson’s baring her breast got the FCC to change its policy toward fining television stations, the protest against the stilted docudrama on Ronald Reagan got it pulled from CBS Television, and the protest against THE LAST TEMPTATION OF CHRIST made it lose at least $52 million at the box office.

Several people will say, “What! We thought THE LAST TEMPTATION OF CHRIST made money because of the protests!” Well, go to, look up the movie, and you will see that, after all these years, it made a pathetic $8,373,585 at the box office in the USA. During its opening weekend, it made an even more pathetic $401,000. At $8 million, that means that it sold just under two million tickets at the box office. Considering that at that time there were 272 million people in the United States, this figure is truly pathetic.

Why people perpetuate this myth is confusing. The entertainment industry, of course, wants you to think that movies are protest-proof, but Christians should know better, and they should check the facts.

(c) baehr, 2005

NOTE from Dr. Ted Baehr: For more information from a Christian perspective, order the latest MOVIEGUIDE® magazine by calling 1-800-899-6684(MOVI) or visit our website at MOVIEGUIDE® is dedicated to redeeming the values of Hollywood by informing parents about today's movies and entertainment and by showing media executives and artists that family-friendly and even Christian-friendly movies do best at the box office year in and year out. MOVIEGUIDE® now offers an online subscription to its magazine version, at The magazine, which comes out 25 times a year, contains many informative articles and reviews that help parents train their children to be media-wise consumers. MOVIEGUIDE® also regularly broadcasts several international TV and radio programs hosted by Dr. Baehr. Also, if you want to train your family to be media-wise, call 1-800-899-6684 in North America to order the book, video or audio version of THE MEDIA-WISE! FAMILY, Dr. Ted Baehr's latest book. © baehr, 2001

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